Fernanda Presa is a Graphic and Web Designer in Buenos Aires, Argentina. Her range of style and capability is amazing. Fernanda combines visual cues with whimsical illustrations, and a bold use of color, typography, and interesting design. The Editors noticed Fernandas work and were inspired to uncover some insights and inspirations behind Fernanda’s Work.
Since I can remember I always enjoyed the arts and communication.
My dad has a theater for children since 1978 in Argentina (La Galera
Encantada) and that brought me to the creative world. The theater and
the visual arts were a very important part of my childhood. I was
seduced by this universe and surprised by the creativity of human
I’m very curious, never stop looking, I always try to be aware of what
is happening around me, there are so many stimulation all the time
around us that nourish the creativity of the designer. I think the key
is encouraged to do anything beyond the pre set, look for
alternatives, think outside the box, not to keep it safe, but also do
not forget to respond to what the customer needs.
I studied at the University of Buenos Aires (UBA. FADU) and I was
lucky to have very good teachers who approached me to design in an
interesting and motivating way.
I have many heroes and I’m still discovering new ones, I think there
are very talented and creative people around the world. Today internet
brings us and lets us know designers work from everywhere.
If I have to name some references could be Javier Mariscal, Paula
Scher, Saul Bass, Stefan Sagmeister, Michal Batory (among many more!)
I think it’s a set of things, music, art, literature, film, theater,
illustration, design, architecture, technology, nature, people,
travel, culture … is a whole which includes all these things …
what I try to do is be alert, with a notebook and pencil always close
to me so that when the ideas come up not let them escape.
Any advice for young creative?
My advice would be to never lose the curiosity and desire to learn.
Keep moving, discover new things, do not lose the sense of wonder and
play and above all enjoy what you do.
Check out Fernandas Work at the link to her website below
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